TOKYO, JAPAN
2024

NORDIC TRADE MISSION
TO

The final Nordic trade mission of 2024 to Tokyo, Japan, held from December 3-5, was a successful and action-packed week, project-managed by Export Music Sweden with the support of consultants Haji Taniguchi and Lauren Kocher.

During the trip, we met with several prominent companies, including Spotify, TikTok, SURF Music, PUSH Japan, Merlin Network, and CTGA, among others.

Running alongside the trade mission was the annual songwriting camp in collaboration with Sony Music Publishing Japan. This year, we proudly celebrated 10 years of this Nordic-Japanese songwriting initiative.

A highlight of the week was the networking lunch at the Swedish Residence in Tokyo, where our delegates and representatives from the Japanese music industry had the opportunity to forge new connections. A heartfelt thanks to Ambassador Viktoria Li for the warm hospitality!

The week concluded with a joint dinner for the delegation and all participants from the songwriting camp – a great way to wrap up an inspiring trip.

We return with valuable insights, new relationships, and experiences from this successful initiative!