SEOUL, SOUTH KOREA
2024

In September, NOMEX successfully completed another trade mission to Seoul, South Korea, organized by Export Music Sweden. 

During the trade mission, we had the privilege of visiting several leading companies in the K-pop industry, including SM Entertainment, JYP Entertainment, KREATION Music Rights, Hi-Hat Entertainment, and Starship Entertainment. As in previous years, the experience provided us with valuable insights into the dynamic world of K-pop.

The second day concluded with a special reception at the Swedish Ambassador’s residence, where we were warmly welcomed by Ambassador Karl-Olof Andersson.

The following days were dedicated to the MU:CON conference, where our delegates attended seminars, scheduled meetings, and participated in networking events and mixers.